Praksis Access

A CAMPAIGN FOR AFFORDABLE MEDICINE

In April 2016 we created a campaign for Praksis a NGO from Greece. The campaign aims to increase awareness and inform the public about the affordable medicines and the methods that are used by the pharmaceutical companies to control drug policies and prices.

We came up with three different ideas for the posters. a) the smart phone that related to social media b) the radio that relates to traditional media and c) the speaker, that relates to the demonstration on the streets. The use of hand relates to the fight for the civil and political rights. The illustrations are paper cuts and all the drugs are from the local drugstore.

Share the message, Access to affordable medicines.

Τhe concept

The Posters

The TVC

CLIENTPraksis
PRODUCED BYMovieTeller films
DIRECTED & ANIMATED BYConstantin Pilavios
ART DIRECTION BY The Comeback